Online advertisers and technology companies must act quickly if they want to avoid regulation, European Digital Commissioner Neelie Kroes said recently. At the European Roundtable on the Benefits of Online Advertising for Consumers in Brussels last week, Kroes said the industry should adopt four key principles of self regulation to enhance users' trust in the online economy, The Financial Times reports, including notice of personalized ads and opt-in affirmation for cookies. "The alternative is a more interventionist approach. If you don't want to see that, then you need to act quickly and responsibly," Kroes said, adding that "What is helpful to one citizen is an invasion of privacy to another." (Registration may be required to access this story.)
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