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The Sydney Morning Herald reports on the emerging world of augmented reality (AR), the commercial promise of which "will almost certainly cement its future," the report states. The future market for AR apps is expected to reach into the hundreds of millions of consumers, but "how much personal information will people be prepared to give away in order to reap the rewards of amusements like these?" the report asks. ReadWriteWeb blogger Chris Cameron says consumers "need more aware of what data they are sharing" and the founder of an online reputation management group says businesses must not overlook the "significant risks associated with these technologies."
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