A Federal Trade Commission (FTC) official has hinted that the agency may "prod online advertisers and Web companies to adopt new education tools and data-collection restrictions in an effort to protect consumer privacy," ecommerce-guide.com reports. FTC Senior Attorney Loretta Garrison said the agency's roundtable sessions this year made it clear that "there's no such thing really as anonymity on the Web," noting the lack of consumer understanding about "the wealth of information that's being collected and the many different parties that are involved" must be addressed. Referencing recent comments by FTC Chairman Jon Leibowitz, she suggested a basic level of privacy protection should be made available to consumers, noting, "There ought to be an element where if they don't want to be tracked they ought to be able to say no."
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