TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | Postal Company Acquires Online Ad Platform Related reading: Notes from the IAPP Europe Managing Director, 26 May 2017

OneTrust_Square Banner_300x250_DD_ROS_01_19

As the behavioral targeting market continues to gain momentum in Germany, mail services provider Deutsche Post has acquired Europe's largest targeted online ad platform, Media Post reports., which provides "predictive behavioral targeting" for an array of companies, integrates surveys with "machine learning, predictive analytics and targeting." Deutsche Post and its DHL Express division are not strangers to new technology, the report states, pointing out the early use of RFID by the company to track packages. Deutsche Post stated in a press release that the investment in targeting technology will consolidate new areas of growth in online marketing. displays the European Privacy Seal of approval, the report states.
Full Story


If you want to comment on this post, you need to login.