In a column for The Wall Street Journal, Emory University economics Prof. Paul Rubin discusses 10 fallacies about Web privacy. Rubin asserts that despite privacy advocates' arguments otherwise, increased privacy online comes at a cost to the consumer. Information helps the economy to function, Rubin says, and less of it will result in less efficient markets. More information also means firms are able to better market to specific customers, meaning they receive information useful to them more quickly. Additionally, Rubin says, it's untrue that more privacy means more safety and less risk. For example, the more information available to firms for identity verification, the less risk of identity theft, he writes. (Registration may be required to access this story.)
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