Point-counterpoint op-eds in USA Today explore the growing concerns around Internet tracking and the debate over whether the time has come for new federal legislation regulating online privacy. Randall Rothenberg of the Interactive Advertising Bureau suggests such regulation is just "one more Big Government idea," stressing users already have the tools to control their privacy online. USA Today's editors offer a different perspective. "Federal privacy laws are not designed to protect consumers in this new age," they write. Since current practices by online companies to keep tabs on consumer interests could evolve into more intrusive tracking, they write, "Better to erect some legal guardrails before the road toward decreasing privacy becomes too slippery."
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