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The European Commission this week received the final report on a London Economics study that looks at the costs and benefits of Privacy Enhancing Technologies (PETs) and lays out a framework for how to understand and deploy them, reports Based on a survey of businesses from 12 EU member states, the economic benefits are shown to be technology and application specific and should be determined on a case-by-case basis. The report states,"There is little evidence that the demand by individuals for greater privacy is driving PETs deployment...Data controllers, on the other hand, can derive a variety of benefits from holding and using personal data, including the personalisation of goods and services, data mining, etc."
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