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EUobserver reports on the push by EU and U.S. consumer protection authorities for transparency in e-commerce data collection practices. Shoppers could be made aware of how their data will be used with a data privacy labeling system similar to the nutritional facts on food products, said David Vladeck, director of consumer protection at the U.S. Federal Trade Commission. In Brussels on Tuesday, Vladeck said his office is preparing a proposal to upgrade consumer protection, to be released later this year. Monique Goyens, director of the European Consumers Organisation, said she is pushing a similar model, adding, however, that new regulation is useless without proper enforcement.  
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