The Brock Press reports on the Facebook phenomenon and some of the privacy risks users assume when using social networking sites. It has been an area of interest for the Canadian privacy commissioner, whose 2009 report on Facebook's privacy practices prompted the company to change certain privacy policies. However, additional policy changes in December resulted in more "open" user accounts, the report states. This, says University of British Columbia computer science professor Richard Rosenberg, maximizes the advertising potential for the company, but places the onus on users to take a proactive interest in managing their privacy settings. "There is a lot of concern about whether or not people are aware of this," Rosenberg says, and if they do know, about whether they care.
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