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In an op-ed for The Times, David Aaronovitch describes personal privacy protection as the Web's "latest ethical battleground" but questions, "is it the most important?" Aaronovitch looks at the way personal information is used online in posing the question "how much control or ownership can one have over one's own image and reputation?" He goes on to write that options allowing users to permanently delete their online lives at the click of a mouse have posed "a threat much worse than that to privacy" in the form of "privacy-induced attempts to bend or erase the truth that is essential to the value of the Internet. Lack of privacy may be uncomfortable. Lack of truth is fatal."
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