TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout
OneTrust_SmartPrivacy_banner_ads_300x250_20170818_
Webcon_PA_300x250_ad_September_2017_OneTrust
PrivacyTraining_ad300x250.Promo1-01

Mediaweek reports on digital media leaders' efforts to stave off regulation around online advertising. "There would have been a bill already" if not for the efforts of some, says one industry executive. The Interactive Advertising Bureau, which is viewed as being out in front on the issue, says advertisers must not rest. IAB VP of Public Policy Mike Zaneis says, "I think you are going to see a very rigorous [FTC] enforcement agenda this year." He is urging members to follow industry best practices. The IAB and other industry groups have backed new self-regulatory principles and an icon aimed at helping consumers better understand online advertising.
Full Story

Comments

If you want to comment on this post, you need to login.