The Future of Privacy Forum will today introduce an icon designed to help advertisers better inform consumers about the methods behind their online ads, the New York Times reports. It is expected that major companies will begin using the icon, a blue circle with a white "i", by midsummer, the report states. The "Power I" is one outcome of calls for more effective self-regulation among advertisers who use behavioral targeting methods. Congress and the Federal Trade Commission (FTC) have been examining advertisers' practices in this area, and FTC officials will continue their exploration of behavioral targeting during a roundtable event tomorrow in Berkeley, California. (Registration may be required to access this story.)
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