The German-based nugg.ad has received the European Privacy Seal—EuroPriSe—for its Predictive Targeting Networking (PTN) product. An independent certification body issues the EuroPriSe trustmark to IT products and services deemed to be “privacy respecting.”
Nugg.ad’s PTN combines information collected on individuals’ Web-browsing behavior with other data in order to tailor display advertisements to specific users.
The approval came after the product successfully passed a two-step, quality-backed procedure involving an evaluation by accredited legal and technical experts and validation by an independent and impartial certification body at the Independent Centre for Privacy Protection, or ULD (Unabhaengiges Landeszentrum fuer Datenschutz).
In awarding the seal to PTN, Schleswig-Holstein Privacy Protection Commissioner and ULD head Thilo Weichert said: “In the case of PTN 2.0, it must be underlined that nugg.ad abstains from using cross-provider profiles and sensitive data categories, such as information on illness. The nugg.ad opt-out offered to users is also exemplary and nugg.ad’s clients are also given specific instructions on how to implement a cookie opt-out on their own Web pages.” Weichert added: “I am delighted to award the European Privacy Seal to PTN 2.0, a behavioral targeting solution in an industry sector that did not care too much about consumer privacy in the past.”