As Alan Westin has shown us through years of consumer research, when it comes to privacy there are fundamentalists, pragmatists, and those unconcerned. Enter the disguisers.

The disguisers--there are a half million of them so far--have downloaded a browser extension that foils search engines' efforts to track their queries by substituting a fake search term. In this issue of Inside 1to1: Privacy, Larry Dobrow speaks with the co-creator of the TrackMeNot extension, New York University media, culture, and communication professor Helen Nissenbaum.

Ms. Nissenbaum's tool, should it go mainstream, could be a rock in the streams of behavioral marketers and others who are eager to know more about what Internet users are searching for.

Behavioral targeting continues its command of privacy news but two stories so far this month reflect another privacy hot spot: accountability. In one story we learned of a 22-year-old former U.S. hospital worker who will be held accountable for her mishandling of a patient's medical record by serving a one-year prison term. In another, we heard that, in a first-of-its-kind case, a third-party auditor is being sued for failing to identify security gaps in a client's system which, shortly thereafter, hackers breached.

The worm has turned, it seems, on the handling of privacy gaffes. Gone are the days when breaches flew under the radar because there was no requirement to tell or no clear person to hold accountable. The mistakes that back then didn't fall clearly under IT, HR or QC, for example, might today fall neatly within the purview of a privacy person. The emergence of the profession, and the professional, means that sometimes the pointing fingers will land squarely between the eyes of a CPO, as we found out earlier this year in the case of Google. In "Privacy blunders foster a new era of accountability," we hear more about this evolution and what is emerging as a clarion call for accountability in the privacy profession.

There's an equally interesting "accountability" discussion going on right now on the IAPP Facebook page. We hope you'll chime in.

J. Trevor Hughes, CIPP

Executive Director, IAPP


If you want to comment on this post, you need to login.


Board of Directors

See the esteemed group of leaders shaping the future of the IAPP.

Contact Us

Need someone to talk to? We’re here for you.

IAPP Staff

Looking for someone specific? Visit the staff directory.

Learn more about the IAPP»

Daily Dashboard

The day’s top stories from around the world

Privacy Perspectives

Where the real conversations in privacy happen

The Privacy Advisor

Original reporting and feature articles on the latest privacy developments

Privacy Tracker

Alerts and legal analysis of legislative trends

Privacy Tech

Exploring the technology of privacy

Canada Dashboard Digest

A roundup of the top Canadian privacy news

Europe Data Protection Digest

A roundup of the top European data protection news

Asia-Pacific Dashboard Digest

A roundup of the top privacy news from the Asia-Pacific region

Latin America Dashboard Digest

A roundup of the top privacy news from Latin America

IAPP Westin Research Center

Original works. Groundbreaking research. Emerging scholars.

Get more News »

Find a KnowledgeNet Chapter Near You

Network and talk privacy at IAPP KnowledgeNet meetings, taking place worldwide.

Women Leading Privacy

Events, volunteer opportunities and more designed to help you give and get career support and expand your network.

IAPP Job Board

Looking for a new challenge, or need to hire your next privacy pro? The IAPP Job Board is the answer.

Join the Privacy List

Have ideas? Need advice? Subscribe to the Privacy List. It’s crowdsourcing, with an exceptional crowd.

Find more ways to Connect »

Find a Privacy Training Class

Two-day privacy training classes are held around the world. See the complete schedule now.

NEW! Raise Staff Awareness

Equip all your data-handling staff to reduce privacy risk, with Privacy Core™ e-learning essentials.

Online Privacy Training

Build your knowledge. The privacy know-how you need is just a click away.

The Training Post—Can’t-Miss Training Updates

Subscribe now to get the latest alerts on training opportunities around the world.

Upcoming Web Conferences

See our list of upcoming web conferences. Just log on, listen in and learn!

Train Your Team

Get your team up to speed on privacy by bringing IAPP training to your organization.

Learn more »

CIPP Certification

The global standard for the go-to person for privacy laws, regulations and frameworks

CIPM Certification

The first and only privacy certification for professionals who manage day-to-day operations

CIPT Certification

The industry benchmark for IT professionals worldwide to validate their knowledge of privacy requirements

NEW! FIP Designation

Recognizing the advanced knowledge and issue-spotting skills a privacy pro must attain in today’s complex world of data privacy.

Certify Your Staff

Find out how you can bring the world’s only globally recognized privacy certification to a group in your organization.

Learn more about IAPP certification »

Get Schooled in Privacy

Looking to get some higher-ed in privacy? Check out these schools that include data privacy courses in their curricula.

Privacy Vendor List

Find a privacy vendor to meet your needs with our filterable list of global service providers.

NEW! Raise Staff Awareness

Equip all your data-handling staff to reduce privacy risk, with Privacy Core™ e-learning essentials.

The Industry of Privacy

Take stock, compare your practices to those of other organizations, and get budget with these studies on the industry of privacy.

More Resources »

P.S.R.—One Powerhouse Program

The program is too good to miss. The speakers are world-renowned. P.S.R. brings you the best of the best in privacy and security. Don't wait: Register now!

Speak at the Intensive!

The call for proposals for our London event, the Data Protection Intensive, is now open! Submit your session idea today.

Time to Get to Work at the Congress

Thought leadership, a thriving community and unrivaled education...the Congress prepares you for the challenges ahead. Register today.

GDPR Comprehensive London: Last Chance!

The IAPP GDPR Comprehensive heads to London this fall. This is your last chance at this popular program this year!

Sponsor an Event

Increase visibility for your organization—check out sponsorship opportunities today.

More Conferences »

Become a Member

Start taking advantage of the many IAPP member benefits today

Corporate Members

See our list of high-profile corporate members—and find out why you should become one, too

Renew Your Membership

Don’t miss out for a minute—continue accessing your benefits

Join the IAPP»