What's in a name

A growing number of organizations recognize the link between information security and reputation. That's according to Ernst & Young's 2008 Global Information Security Survey, which polled 1,400 senior executives in 50 countries.

Eighty-five percent of respondents indicated that a security incident would have a significant impact on reputation and brand, while 72 percent felt such an incident would most impact revenues.

"A good brand and reputation can take years to build but can be severely damaged or even destroyed by a single security incident," said Paul van Kessel of Ernst & Young's Technology and Security Risk Services. "The media coverage surrounding security breaches underscores just how devastating these failures can be to a firm's reputation."

The study also revealed that, despite the economic downturn, 50 percent of respondents plan to increase their security budgets.



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