TRUSTe and Facebook Announce Disclosure Enhancements, Model Language for Beacon

TRUSTe and Facebook have announced enhanced disclosures around the Beacon program in the Facebook privacy policy, and unveiled recommended language for new Beacon Web site partners to use in their own privacy policies. As a result of recent changes implemented by Facebook, Beacon now requires an affirmative opt-in and user control over whether activity is made available to friends and networks on Facebook. It also carries a universal opt-out mechanism. These controls meet TRUSTe's requirements regarding third-party data collection and publishing.

Facebook also has committed to working closely and proactively with TRUSTe to ensure that their evolving programs, including the use of Beacon by other Web sites, meet the TRUSTe standards for user choice and control. In addition, TRUSTe and Facebook will continue working with Beacon partners to ensure that they are giving consumers notice and choice about how their information may be used.

The revised privacy policy can be found at www.facebook.com/policy. Additional information for Facebook users regarding Beacon has been published at www.facebook.com/beacon/faq.php.


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