Just as we were wrapping up this issue of Inside 1to1: Privacy, Carnegie Mellon University researchers released the results of a privacy information study that shows consumers will pay more online for items when merchants' privacy information is available and accessible. The results of this study offer more to ponder as we try to decipher consumers' sometimes conflicting behavior.
In this issue, we talk to experts about why TJX -- in the aftermath of a security breach that exposed credit and debit card information for nearly 46 million customers -- nonetheless experienced a 6 percent increase in sales over the same period a year ago. Our second story showcases the innovative, proactive approach that GE takes to privacy under the seasoned leadership of one of the privacy profession's top practitioners. Among her objectives is the goal of incorporating privacy into GE brands.
In the face of these privacy dichotomies, I wonder what your views are regarding this conundrum. Do consumers value convenience over privacy, a bargain over broken promises?
Email me your thoughts on this seemingly vexing contradiction.
J. Trevor Hughes, CIPP
Executive Director, IAPP