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Introduce a contractual arrangement for the protection of the data.

Similarly, in receiving data from your business partners in order to carry out joint marketing operations, ensure that your database does not receive "polluted" or improperly collected data.

Include in the contract adequate warranties and representations from your partner with respect to having complied with all pertinent data protection regulations prior to transferring the data to you.

Investigate your business partner's general privacy practices, such as posting a privacy policy on its Web site, other policies and procedures, previous complaints from the public or government, and adherence to industry codes of practice.

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