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The Privacy Advisor | Consumer Relationships in Virtual Commerce Related reading: Evolving privacy law 'exciting' for IAPP Westin Scholar

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Be explicit about what information is being captured, how much, and by whom, and even

Take a strong role in evaluating and potentially blocking much of the data being captured

Third parties, like ad servers, should take significant steps to actively inform consumers of what data they capture and what they are doing with it.

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