About the IAPP

Jurgen J. Van Staden is the Director of Policy for the Network Advertising Initiative (NAI). He is responsible for driving policy initiatives for the third-party digital advertising ecosystem, including the NAI’s recent guidance on the use of next generation digital advertising technologies and their use in linking users across devices.  Mr. Van Staden is currently leading the NAI’s development of a new industry opt-out page that provides consumers increased notice and transparency of technologies used for interest-based advertising.  Mr. Van Staden also serves as counsel on the NAI’s compliance team, a group of attorneys that evaluate digital advertising technologies and practices for compliance with the NAI’s Code of Conduct.



In addition to his JD, Mr. Van Staden holds an LLM in Intellectual Property Law from The George Washington University Law School. Mr. Van Staden also holds a Masters in Computer Science, several federal information security certifications, and is a registered legal and technical European data protection expert.