Michael Kydd
Having been the unwanted face of public shaming and a very personal privacy breach in 2015, Michael has devoted his efforts to understanding how the modern digital age has differentiated the privacy rights of wealthy and average people.
Through reputation and privacy economics, Michael applies economic principles to reputation in the age of real-time social crisis and scandal. The rules of reputation economics supersedes our societal ability to understand and process the difference between scandals 10-20 years ago and up until today, creating a vast statistical discrepancy between well-connected and wealthy individuals to average people.
As privacy issues dominate headlines around the world, Michael’s message is clear: the days of hiring a reputation management company or PR firm to blog and populate the internet with positive news stories are over. In today’s modern, multi-generational, diverse and complicated workforce, it’s how we apply standard economic rules of scarcity to reputation that ultimately shapes privacy policy and how we interact with media, legal experts, and current and future employers.
Michael currently lives in Halifax, Nova Scotia where he consults clients on crisis management strategies. He has spent most of his career working for political leaders, shaping public policy, teaching business communication and consumer behaviour at the university level, and managing business development and government relations at various corporations and charitable organizations.