Lou Mastria


Digital Advertising Alliance


Lou Mastria, CIPP/US, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation's largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.

Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation's six largest cable companies), and DataLogix Corp., a leading provider of database services.

Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc., (ISC)-¦-«.


Contributions by Lou Mastria

  • Digital Marketing and Privacy Risks
    Speaker at In-Person New Jersey KnowledgeNet: May 24, 2023
  • Privacy Implications of Choice and Consent on AdTech
    Speaker at Virtual Boston KnowledgeNet: May 19, 2020
  • A milestone for privacy self-regulation
    Privacy Perspectives
  • Consent & the Consumer: A Driving Force of the Future of Privacy in the US
    Speaker at Privacy. Security. Risk. 2018