Michael Hopp




Michael Hopp is a partner in Plesner's TMT team. He is responsible for Plesner's advisory services on data protection law, marketing law and consumer protection.

Michael has been deeply involved in data protection law since 2000 and this has meant that he has acquired broad and in-depth experience in handling many types of data protection law issues. Michael is widely recognised as a leading Danish advisor in the field.

In recent years, Michael has been instrumental in defining and formulating various large-scale compliance projects on behalf of large Danish businesses. For example, he has vast experience in drawing up binding corporate rules (BCR) then getting approval from the Danish Data Protection Agency.

Michael also advises clients on data protection compliance projects, international data transfers, whistle-blower hotlines, privacy policies for customers or employees, employee monitoring and data protection issues in relation to US Discovery.

These days, the area of marketing is moving towards a more individualised and technical format; data-driven marketing. In his work, Michael focuses particularly on the commercial gains to be made from the use of data-driven marketing. Specifically regarding the dynamic interpretation of legislation related to the promotion of new and unforeseen technologies, Michael always maintains a holistic approach that ensures value-creating all-round advisory services.

Michael has an extensive network, both nationally and internationally, which he uses actively for knowledge sharing and solving specific tasks for clients. Michael is a very popular speaker on data protection and marketing law.