Anya Guo

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BSI

Strategic Business Development & Product Marketing (BD&PM) Directo

 “Experienced business development and product marketing director with a demonstrated history of working in the information services industry. Strong operations and professional skilled in Technical talent and expert Recruiting, Account Management, Business Development and New service and product launching in consulting, training, certification and digitalization platforms. My career has spanned before moving into consultancy, training and management system third party auditing. I have worked across operational resilience, supply chain resilience and information resilience in different regions of China. I lead the team to collaborate closely with a number of fast growing organizations, such as Oracle, Microsoft, HP, VOLKSWAGEN and China Mobile, AVIC, Air China Group and ByteDance as well as the public sector, such as Banknote Printing and Minting and Capital Airport Holding, developing and implementing quality and safety leadership and management development programs.

My goals are to develop and improve organizational resilience, to instigate and support behavior change and to deliver step changes in results. I am taking the role of the Strategic Business Development & Product Marketing (BD&PM) Director at British Standards Institution at Mainland China, responsible for the organizational resilience all sets of management standards promoting and joint work, including Cybersecurity and information resilience standards and IoT, Fintech, digital technology in manufacturing new technical and management standards joint development and implementation, etc.