Jennifer Derke


IAB Tech Lab

Director of Product

Jennifer Derke is Director of Product, Programmatic at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Her goals are to help the industry fight ad fraud, provide brand safety for advertisers, and deliver consumer privacy controls. Jennifer oversees development of software standards for supply chain transparency (e.g. OpenRTB, ads.txt, sellers.json) and technology solutions for consumer privacy and data protection (e.g. IAB Europe Transparency and Consent Framework, CCPA tools etc). Prior to joining the IAB Tech Lab, Jennifer worked on programmatic advertising monetization with digital publishers, including IAC Publishing and Condé Nast, and Adomik analytics provider. She holds a B.A. degree in Philosophy from Linfield College. She currently lives in San Francisco, California.


Contributions by Jennifer Derke

  • Adtech 101: An Interactive Analysis of Online Advertising Technology and Privacy
    Speaker at IAPP Privacy. Security. Risk. 2019